SENIOR executives from Just Born, the US company that manufacturers Mike and Ike candies, are pictured at a recently promotion at the Asda superstore in Eastleigh, Hampshire during a flying visit to the UK. The event allowed supermarket shoppers to receive a free pack of mouth-watering Mike and Ike candies when they bought a copy of the Southern Daily Echo.

Mike and Ike samples are being given away at hundreds of events this year, including pop concerts, adventure sports events, family shows and football matches.