ALL 5,000 runners in this year’s Leeds City Centre Half Marathon will receive free samples of MIKE AND IKE® candies in their official goodie bag!
The half marathon is also a very popular and fun-packed event and will take place on Sunday May 9th.
AROUND 20,000 participants in this year’s Edinburgh Marathon will have the chance to “experience the flavour” of MIKE AND IKE®.
All runners in the marathon, which takes place on May 23rd, will receive an official goodie bag including free samples of MIKE AND IKE® Fabulous Fruits and Tropical Typhoon candies. Makes it almost worth running 26 miles, doesn’t it?
MUSIC FANS attending the world-famous Glastonbury Festival in June will no doubt be delighted to hear that they will have the chance to receive some free samples of MIKE AND IKE® candies.
MIKE AND IKE® is teaming up with The Bath Chronicle newspaper to hand out thousands of free samples during the festival.
MIKE AND IKE® are always at the height of fashion so it’s no surprise that the delicious candies will be handed out at the Leeds College of Art and Design.
The college will be hosting open days on May 20th and May 21st and MIKE AND IKE® candies will be on offer to all visitors.
MIKE AND IKE® will be making a guest appearance at the award-winning Oceana Club in Leeds by supporting a series of eight special student music nights.
The eight-week sampling campaign will give 8,000 students the chance to receive free MIKE AND IKE® samples when they visit the club on the special music nights.
MIKE AND IKE® is further developing its links with the fast-growing sport of climbing by offering free samples to people visiting Boulder UK in Blackburn.
The two bouldering rooms at the venue cater for all climbers from beginners to experts and the centre also offers group coaching for schools, colleges, youth groups, scouts and guides.
MIKE AND IKE® is aiming high with its latest sampling promotion. The top-selling candies have teamed up with The Leeds Wall to offer lots of free samples to climbing fans visiting the fun-packed centre.
The Leeds Wall provides a great range of climbing walls with more than 200 routes suitable for people of all abilities.
MIKE AND IKE® stepped out in style recently by providing lots of tasty free samples for 1,500 talented young dancers who took part in Dance Camp 2010.
The event featured dance schools from across the UK enjoying a visit to EuroDisney for a series of competitions and celebrity masterclasses from the stars of the top-rated Britain’s Got Talent and Got to Dance TV programmes.
AROUND 100 children at Winton School in Andover have been given the chance to test their marketing and presentation skills by developing an advertising campaign for MIKE AND IKE®.
MIKE AND IKE® and their sales and distribution agents, Petty, Wood & Co, teamed up with teachers at the school to devise a special project for year eight pupils aged 12-13.
The task was to develop a new advertising campaign for MIKE AND IKE® Fabulous Fruits, Tropical Typhoon and Berry Blast candies. The pupils were faced with the challenge of presenting their advertising ideas, including posters, jingles and video clips to a judging panel which included Mike Hogg, Chief Executive of Petty, Wood & Co.
The winning teams received certificates and prizes from MIKE AND IKE® and were able to celebrate in style the following day when the Techzone ultimate mobile gaming truck visited the school. Techzone features Formula 1 racing with professional-sized racing seats, steering wheels and foot controls plus a range of computer games linked to large screens.
Steve Foster, Regional Manager (Europe) for MIKE AND IKE®, commented: “We were delighted to be associated with this very exciting and successful project. The pupils put a tremendous amount of effort and enthusiasm into this project and the standard of entries was absolutely fantastic.”
Pupils from Winton School enjoy trying out the great games on Techzone, the ultimate mobile gaming truck.