WATCH OUT for the brand new packs of MIKE AND IKE® chewy fruit-flavoured candies which are now starting to appear in leading shops. Our great-tasting Tropical Typhoon, Fabulous Fruits and Berry Blast candies have no artificial colours or flavours and are fat-free, GM-free and gluten-free. The new flavours have been extensively tested with UK consumers who have given them a big thumbs-up and said they preferred MIKE AND IKE® to other fruit-flavoured brands in taste tests.

There are five fantastic flavours in each pack of MIKE AND IKE®:

Tropical Typhoon features Orange Pineapple, Caribbean Punch, Passion Fruit, Kiwi Lime and Tropical Punch flavours.

Fabulous Fruits now offer you a tasty selection of Orange, Raspberry, Cherry, Apple and Strawberry flavours.

Berry Blast packs now feature Blueberry, Mixed Berry, Strawberry, Red Raspberry and Wild Berry candies.

It all adds up to our best-ever range of chewy, fruit-flavoured candies so watch out for the exciting new MIKE AND IKE® flavours in Tesco, Martin’s, McColls, Moto, WHSmith Travel and other leading stores.

MIKE AND IKE will be appearing at the famous Leeds Festival over the August holiday weekend – handing out thousands of tasty free samples to music fans. This great festival will feature bands such as Radiohead, Arctic Monkeys and Kings of Leon, so watch out for our promotional team and enjoy this chance to claim some free samples and make friends with Mike and Ike!

If you went along to Glastonbury, you may also have our Mike and Ike team handing out free samples to fans. Mike and Ike proved to be a big hit with fans attending the world’s largest Greenfield music festival.

As part of this summer’s Fabulous Festival of Fun, Mike and Ike also appeared at the Leeds Party in the Park on July 26.

MORE THAN 50,000 students at universities in London, Portsmouth, Devon and Cornwall recently took part in a special market research campaign by Mike and Ike. The two-week event clearly demonstrated that people love the taste of Mike and Ike, as 90% of students who tried our fruity candies said they would definitely be buying Mike and Ike in future!

SENIOR executives from Just Born, the US company that manufacturers Mike and Ike candies, are pictured at a recently promotion at the Asda superstore in Eastleigh, Hampshire during a flying visit to the UK. The event allowed supermarket shoppers to receive a free pack of mouth-watering Mike and Ike candies when they bought a copy of the Southern Daily Echo.

Mike and Ike samples are being given away at hundreds of events this year, including pop concerts, adventure sports events, family shows and football matches.

IN A special promotion aimed at retailers, MIKE AND IKE® have linked up with leading trade magazine The Grocer to offer some great prizes. The competition featured in the February 16th issue of the trade publication and gave retailers the chance to win a brilliant portable DVD player plus a bumper selection of MIKE AND IKE® goodies. Similar editorial promotions are being arranged with six other leading trade magazines in the next few months.

As part of a continuing commitment to consumer sampling at major events and supermarkets, Mike and Ike recently dropped in at the Bristol Classic Car Show to offer free packs of Fabulous Fruits candies to a bumper crowd of 15,000 enthusiastic visitors.

MIKE AND IKE® attended yet another major movie premiere on December 9th when Alvin and the Chipmunks made their big-screen debut. Lots of free samples were offered to celebrity, VIP and media guests attending this live action/CGI comedy that was a big Christmas hit.

MIKE AND IKE® chilled out at the Metro Ski & Snowboard Show by provided lots of free samples to visitors to what is the largest consumer winter sports show in the world. The event, held recently over five days at London’s Olympia, attracted around 50,000 snow sport fans and all visitors to the White Lines Snowboard Magazine display stand were handed a free sample packs of MIKE AND IKE® candies.

MIKE AND IKE® has extended its national TV campaign by taking extra advertising boards at Premiership grounds for the rest of this football season. MIKE AND IKE® had already signed up with Everton and Championship contenders Charlton Athletic but have now also agreed to advertise at Blackburn and Derby. As the scene from the recent Everton v Liverpool match shows, the ads are providing fantastic live national TV coverage for MIKE AND IKE®.

MIKE AND IKE® popped along to the Blackburn College Student Fair recently to hand out lots of free samples. The fair is designed to welcome new students to the college and the colourful and eye-catching MIKE AND IKE® display stand proved to be extremely popular!