WATCH OUT for the brand new packs of MIKE AND IKE® chewy fruit-flavoured candies which are now starting to appear in leading shops. Our great-tasting Tropical Typhoon, Fabulous Fruits and Berry Blast candies have no artificial colours or flavours and are fat-free, GM-free and gluten-free. The new flavours have been extensively tested with UK consumers who have given them a big thumbs-up and said they preferred MIKE AND IKE® to other fruit-flavoured brands in taste tests.

There are five fantastic flavours in each pack of MIKE AND IKE®:

Tropical Typhoon features Orange Pineapple, Caribbean Punch, Passion Fruit, Kiwi Lime and Tropical Punch flavours.

Fabulous Fruits now offer you a tasty selection of Orange, Raspberry, Cherry, Apple and Strawberry flavours.

Berry Blast packs now feature Blueberry, Mixed Berry, Strawberry, Red Raspberry and Wild Berry candies.

It all adds up to our best-ever range of chewy, fruit-flavoured candies so watch out for the exciting new MIKE AND IKE® flavours in Tesco, Martin’s, McColls, Moto, WHSmith Travel and other leading stores.

IT’S GOING to be a sizzling summer of fun with MIKE AND IKE®  as more than 1 million people have the chance to “Experience the Flavour” of our great-tasting chewy, fruit-flavoured candies at some of the UK’s biggest festivals and events!

MIKE AND IKE®’s summer Festival of Fun kicked off in style at Glastonbury where music fans could get fruity and chill out in sunshine instead of the usual mud by enjoy free samples of our delicious Tropical Typhoon, Fabulous Fruits and Berry Blast candies.

Watch out for your chance to grab some free samples if you are attending any of the following great events this summer:

July 10th:
Cocoon in the Park returns to Temple Newsam in Leeds for its second spectacular open-air festival,  featuring Ricardo Villalobos, Loco Dice, Adam Shelton and headed-up by the Cocoon ringmaster himself, Sven Väth. Expect a breathtaking Cocoon production including dancers, full lighting show, pyrotechnics, Live VJ along with many other extras including lots of free MIKE AND IKE samples of course! www.cocooninthepark.com

July 25th:
Party in the Park is the UK’s biggest free outdoor pop party and more than 70,000 people will be attending this year’s event, which takes place at Temple Newsam, Leeds on Sunday 25th July. The mega line-up includes Beverley Knight, The Hoosiers, Alexandra Burke, The Saturdays, Dizzee Rascal, Alisha Dixon, Pixie Lott and many more. www.radioaire.co.uk

August 4th-8th:
THE RELENTLESS BOARDMASTERS is a fantastic surf, skate, BMX and live music event held at Newquay. MIKE AND IKE® will be teaming up with Carve, the leading surfing magazine, to provide lots of free samples. The special Relentless Boardmasters issue of the magazine will also come with not one but two free sample packs of MIKE AND IKE® candies included.

Click on the link to view the 2010 promotional video for the Relentless Boardmasters: http://cdn1.video.mporatrons.com/mporaPlayer2.21062010.1056.swf?id=LPK5gyXDv&site=live

August 6th-30th:
The Edinburgh Festival Fringe is the world’s largest arts festival so MIKE AND IKE® thought that a visit to this famous event was long overdue. This year, MIKE AND IKE® will be just about everywhere during the whole three weeks of the Fringe, handing out samples to thousands of visitors. This year’s Fringe will feature and amazing 40,254 performances of 2,453 shows in 259 venues – so you can safely assume there’s something for everyone! Comedy accounts for about one-third of the acts but there is so much more to enjoy at the world-famous Fringe. Check out the details at www.edfringe.com

August 21st-22nd:
V FESTIVAL: One weekend, two venues and a star-studded line-up headed by Kings of Leon and Kasabien. Sounds like fun, so you can bet that MIKE AND IKE® will be there to make sure that music fans can make the most of the experience. www.vfestival.com

August 27th-29th:
THE LEEDS FESTIVAL takes place at Bramham Park over all three days of the August Bank Holiday weekend with headline acts including Guns ‘n’ Roses, Arcade Fire and Blink-182. www.leedsfestival.com

WELL DONE to the 5,000 or so runners who took part in the recent Leeds Half Marathon. MIKE AND IKE® felt that the least they could do was reward them at the end of the 13-mile course with some tasty free samples!

MIKE AND IKE® are delighted to be helping Heart Radio stations around the UK to raise funds for their brilliant Have A Heart charity. MIKE AND IKE® have supported a number of events by providing free samples for the Heart Angels team to hand out at events. www.heart.co.uk

MIKE AND IKE® have once again teamed up with the top-rated X Factor TV show to provide lots of terrifically-tasty samples for the auditions, live shows and the UK tour. MIKE AND IKE® are official suppliers to the show, which will be back on the screens in late August or early September with  guests judges such as Pixie Lott, Gerri Halliwell and Natalie Imbruglia sitting in for Dannii Minogue during the nationwide auditions.

xfactor.itv.com

MORE THAN 600 brave souls took part in the recent 55-mile Rob Roy Challenge and MIKE AND IKE® were on hand to make sure that lots of free samples were available. This exciting team-building challenge, which combines walking and cycling, raised funds for the NSPCC and finished in Kenmore with a sumptuous feast and party.

MIKE AND IKE® will be handing out free samples at a series of Big Fun Run events this summer. The Big Fun Run events in Glasgow, Edinburgh, Leeds and Manchester are all over a 5km course and will see thousands of competitors raising funds for charity

Edinburgh Big Fun Run: Holyrood Park on Sunday July 25th

Glasgow Big Fun Run: Bellahouston Park on Saturday July 24th

Manchester Big Fun Run: Wythenshawe Park on Sunday August 15th

Leeds Big Fun Run: Roundhay Park on Saturday August 14th .

They are part of a series of 24 Big Fun Run events taking place throughout the UK. For more info, visit www.bigfunrun.com

ALL 5,000 runners in this year’s Leeds City Centre Half Marathon will receive free samples of MIKE AND IKE® candies in their official goodie bag!

The half marathon is also a very popular and fun-packed event and will take place on Sunday May 9th.

AROUND 20,000 participants in this year’s Edinburgh Marathon will have the chance to “experience the flavour” of MIKE AND IKE®.

All runners in the marathon, which takes place on May 23rd, will receive an official goodie bag including free samples of MIKE AND IKE® Fabulous Fruits and Tropical Typhoon candies. Makes it almost worth running 26 miles, doesn’t it?

MUSIC FANS attending the world-famous Glastonbury Festival in June will no doubt be delighted to hear that they will have the chance to receive some free samples of MIKE AND IKE® candies.

MIKE AND IKE® is teaming up with The Bath Chronicle newspaper to hand out thousands of free samples during the festival.