Celebrities attending this year’s TV Quick and TV Choice Soap Awards at London’s Dorchester Hotel on September 7th will have the chance to make friends with Mike and Ike.
We will be providing lots of tasty free samples for the special goodie bags that will be presented to around 500 celebrities attending the star-studded awards ceremony.
Mike and Ike have the X Factor…it’s official.
The celebrity judges, contestants and members of the X Factor audience will all have the chance to enjoy the great taste of Mike and Ike candies when the eagerly-awaited new series hits our screens.
Mike and Ike is an official supplier to the top-rated show and will be providing its brilliant Fabulous Fruits and Tropical Typhoon candies for the auditions, the live shows and the X Factor finalists’ tour.
Mike and Ike will be once again mingling with the stars as a result of a new tie-in with All Star Family Fortunes. Mike and Ike candies will be given to all 34 celebrities and their families appearing in the new series of the TV show, which hits our screens in the autumn.
MIKE AND IKE have been making waves thanks to a special promotion with Carve, the UK’s leading surf magazine. The July issue of the magazine featured a poly-wrap cover-mount giving readers a free sample pack of Mike and Ike Fabulous Fruits and Tropical Typhoon candies.
MORE THAN 50,000 students at universities in London, Portsmouth, Devon and Cornwall recently took part in a special market research campaign by Mike and Ike. The two-week event clearly demonstrated that people love the taste of Mike and Ike, as 90% of students who tried our fruity candies said they would definitely be buying Mike and Ike in future!
SENIOR executives from Just Born, the US company that manufacturers Mike and Ike candies, are pictured at a recently promotion at the Asda superstore in Eastleigh, Hampshire during a flying visit to the UK. The event allowed supermarket shoppers to receive a free pack of mouth-watering Mike and Ike candies when they bought a copy of the Southern Daily Echo.
Mike and Ike samples are being given away at hundreds of events this year, including pop concerts, adventure sports events, family shows and football matches.
IN A special promotion aimed at retailers, MIKE AND IKE® have linked up with leading trade magazine The Grocer to offer some great prizes. The competition featured in the February 16th issue of the trade publication and gave retailers the chance to win a brilliant portable DVD player plus a bumper selection of MIKE AND IKE® goodies. Similar editorial promotions are being arranged with six other leading trade magazines in the next few months.
As part of a continuing commitment to consumer sampling at major events and supermarkets, Mike and Ike recently dropped in at the Bristol Classic Car Show to offer free packs of Fabulous Fruits candies to a bumper crowd of 15,000 enthusiastic visitors.
MIKE AND IKE® attended yet another major movie premiere on December 9th when Alvin and the Chipmunks made their big-screen debut. Lots of free samples were offered to celebrity, VIP and media guests attending this live action/CGI comedy that was a big Christmas hit.
THE LONDON premiere of the new Dustin Hoffman movie Mr Magorium’s Wonder Emporium was very much a celebrity affair – and MIKE AND IKE® played a starring role! Celebrity guests including Dustin Hoffman himself plus film critics and VIPs all had a chance to enjoy a free pack or two of MIKE AND IKE® candies at the premiere.
