Archive for the 'News' Category

EXPERIENCE THE FLAVOUR

WATCH OUT for the brand new packs of MIKE AND IKE® chewy fruit-flavoured candies which are now starting to appear in leading shops. Our great-tasting Tropical Typhoon, Fabulous Fruits and Berry Blast candies have no artificial colours or flavours and are fat-free, GM-free and gluten-free. The new flavours have been extensively tested with UK consumers who have given them a big thumbs-up and said they preferred MIKE AND IKE® to other fruit-flavoured brands in taste tests.

There are five fantastic flavours in each pack of MIKE AND IKE®:

Tropical Typhoon features Orange Pineapple, Caribbean Punch, Passion Fruit, Kiwi Lime and Tropical Punch flavours.

Fabulous Fruits now offer you a tasty selection of Orange, Raspberry, Cherry, Apple and Strawberry flavours.

Berry Blast packs now feature Blueberry, Mixed Berry, Strawberry, Red Raspberry and Wild Berry candies.

It all adds up to our best-ever range of chewy, fruit-flavoured candies so watch out for the exciting new MIKE AND IKE® flavours in Tesco, Martin’s, McColls, Moto, WHSmith Travel and other leading stores.

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HAVE A HEART!

MIKE AND IKE® are delighted to be helping Heart Radio stations around the UK to raise funds for their brilliant Have A Heart charity. MIKE AND IKE® have supported a number of events by providing free samples for the Heart Angels team to hand out at events. www.heart.co.uk

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MIKE AND IKE® HAVE THE X FACTOR

MIKE AND IKE® have once again teamed up with the top-rated X Factor TV show to provide lots of terrifically-tasty samples for the auditions, live shows and the UK tour. MIKE AND IKE® are official suppliers to the show, which will be back on the screens in late August or early September with  guests judges such as Pixie Lott, Gerri Halliwell and Natalie Imbruglia sitting in for Dannii Minogue during the nationwide auditions.

xfactor.itv.com

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EXPERIENCE THE FLAVOUR

AROUND 20,000 participants in this year’s Edinburgh Marathon will have the chance to “experience the flavour” of MIKE AND IKE®.

All runners in the marathon, which takes place on May 23rd, will receive an official goodie bag including free samples of MIKE AND IKE® Fabulous Fruits and Tropical Typhoon candies. Makes it almost worth running 26 miles, doesn’t it?

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FABULOUS FESTIVAL OF FUN

MUSIC FANS attending the world-famous Glastonbury Festival in June will no doubt be delighted to hear that they will have the chance to receive some free samples of MIKE AND IKE® candies.

MIKE AND IKE® is teaming up with The Bath Chronicle newspaper to hand out thousands of free samples during the festival.

glastonbury

SCALING THE HEIGHTS

MIKE AND IKE® is further developing its links with the fast-growing sport of climbing by offering free samples to people visiting Boulder UK in Blackburn.

The two bouldering rooms at the venue cater for all climbers from beginners to experts and the centre also offers group coaching for schools, colleges, youth groups, scouts and guides.

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HIGH JINKS AT THE LEEDS WALL

MIKE AND IKE® is aiming high with its latest sampling promotion. The top-selling candies have teamed up with The Leeds Wall to offer lots of free samples to climbing fans visiting the fun-packed centre.

The Leeds Wall provides a great range of climbing walls with more than 200 routes suitable for people of all abilities.

Boulder Leeds

SWEET TASTE OF SUCCESS

AROUND 100 children at Winton School in Andover have been given the chance to test their marketing and presentation skills by developing an advertising campaign for MIKE AND IKE®.

MIKE AND IKE® and their sales and distribution agents, Petty, Wood & Co, teamed up with teachers at the school to devise a special project for year eight pupils aged 12-13.

The task was to develop a new advertising campaign for MIKE AND IKE® Fabulous Fruits, Tropical Typhoon and Berry Blast candies. The pupils were faced with the challenge of presenting their advertising ideas, including posters, jingles and video clips to a judging panel which included Mike Hogg, Chief Executive of Petty, Wood & Co.

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The winning teams received certificates and prizes from MIKE AND IKE® and were able to celebrate in style the following day when the Techzone ultimate mobile gaming truck visited the school. Techzone features Formula 1 racing with professional-sized racing seats, steering wheels and foot controls plus a range of computer games linked to large screens.

Steve Foster, Regional Manager (Europe) for MIKE AND IKE®, commented: “We were delighted to be associated with this very exciting and successful project. The pupils put a tremendous amount of effort and enthusiasm into this project and the standard of entries was absolutely fantastic.”

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Pupils from Winton School enjoy trying out the great games on Techzone, the ultimate mobile gaming truck.

X FACTOR competition winners

MIKE AND IKE competition winners Lilia and Julie Metcalf are pictured at Wembley Arena where they had a fantastic evening watching the X Factor finalists performing during their sell-out national tour.

Julie was one of three lucky winners who won a pair of tickets to see stars of the top-rated TV talent show. The other winners were Laura Cope from Willenhall in the West Midlands and Simon Collinge from Blackpool.

Watch out for more chances to win fab prizes with our Mike and Ike website competitions!

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New Competition! Music to Your Ears!!

Panasonic Wireless Headphones

LISTEN UP friends because here’s a chance to win some fantastic wireless headphones for you and your best mate with Mike and Ike. Three lucky winners will each win a set of Panasonic wireless headphones for themselves – plus a second set to give to their best friend!

The wireless headphones have a built-in recharger and the signal travels through walls and floors up to 100 metres. They come with an AC adapter, two rechargeable batteries, RF transmitter, adaptor cord and plug adapter.

To stand a chance of winning this great prize, simply send your answer to the following question to mikeandike@mikeandike.co.uk

The closing date is November 30th and the winners will be selected at random from all correct entries received. The judges’ decision is final and no correspondence will be entered into.

QUESTION: Who had a hit with “Paparazzi” ?

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