MIKE AND IKE® have teamed up with TechZone, the ultimate mobile gaming truck, to bring a world of fun and entertainment to a host of big events.

TechZone is a huge mobile entertainment centre packed with all the latest games consuls, huge LCD flat screens and a great sound system. The TechZone truck will be hosting parties and visiting major events and MIKE AND IKE® have partnered with this fantastic vehicle to hand out thousands of free samples of their delicious Fabulous Fruits and Tropical Typhoon candies.

The TechZone truck features a wide selection of entertaining games on the latest Sony Play Station, X Box 360, Nintento Wii and PSP consuls. Some of these are hooked up to GameRacers with professional-sized racing seats with steering wheels and foot controls, all linked to an LCD screen for a great all-round Formula 1 racing experience. Visitors can compete against each other in brilliant, adrenaline-fuelled, action-packed races.

The TechZone ultimate gaming truck features MIKE AND IKE® logos and a sampling team that will hand out candies at all parties and events.

A more compact version of the ultimate gaming truck is also being launched, suitable for 10-12 players.

For more information on how to hire the TechZone truck for a party or to find out where this fantastic entertainment centre will be appearing, please go to www.mobile-techzone.co.uk

Mike and Ike recently made a big impression in Glasgow thanks a special promotion with the top-selling Glasgow Evening Times. News vendors at around 60 city centre sites and attractions handed out free Mike and Ike candies to anybody buying a copy of the newspaper. The promotion was also supported by an editorial feature in The Glasgow Evening Times.

Mike and Ike have the X Factor…it’s official.

The celebrity judges, contestants and members of the X Factor audience will all have the chance to enjoy the great taste of Mike and Ike candies when the eagerly-awaited new series hits our screens.

Mike and Ike is an official supplier to the top-rated show and will be providing its brilliant Fabulous Fruits and Tropical Typhoon candies for the auditions, the live shows and the X Factor finalists’ tour.

Mike and Ike will be once again mingling with the stars as a result of a new tie-in with All Star Family Fortunes. Mike and Ike candies will be given to all 34 celebrities and their families appearing in the new series of the TV show, which hits our screens in the autumn.

MIKE AND IKE have been making waves thanks to a special promotion with Carve, the UK’s leading surf magazine. The July issue of the magazine featured a poly-wrap cover-mount giving readers a free sample pack of Mike and Ike Fabulous Fruits and Tropical Typhoon candies.

IN A special promotion aimed at retailers, MIKE AND IKE® have linked up with leading trade magazine The Grocer to offer some great prizes. The competition featured in the February 16th issue of the trade publication and gave retailers the chance to win a brilliant portable DVD player plus a bumper selection of MIKE AND IKE® goodies. Similar editorial promotions are being arranged with six other leading trade magazines in the next few months.

As part of a continuing commitment to consumer sampling at major events and supermarkets, Mike and Ike recently dropped in at the Bristol Classic Car Show to offer free packs of Fabulous Fruits candies to a bumper crowd of 15,000 enthusiastic visitors.

MIKE AND IKE® attended yet another major movie premiere on December 9th when Alvin and the Chipmunks made their big-screen debut. Lots of free samples were offered to celebrity, VIP and media guests attending this live action/CGI comedy that was a big Christmas hit.

THE LONDON premiere of the new Dustin Hoffman movie Mr Magorium’s Wonder Emporium was very much a celebrity affair – and MIKE AND IKE® played a starring role! Celebrity guests including Dustin Hoffman himself plus film critics and VIPs all had a chance to enjoy a free pack or two of MIKE AND IKE® candies at the premiere.

MIKE AND IKE® chilled out at the Metro Ski & Snowboard Show by provided lots of free samples to visitors to what is the largest consumer winter sports show in the world. The event, held recently over five days at London’s Olympia, attracted around 50,000 snow sport fans and all visitors to the White Lines Snowboard Magazine display stand were handed a free sample packs of MIKE AND IKE® candies.