THE WHITE AIR Festival on the Isle of Wight provided extreme sports fans with seven action-packed days of adventure and MIKE AND IKE® naturally joined in the fun. The Festival featured world-class action from 18 different extreme sports plus 50 live bands. In addition to advertising and arranging daily competitions, MIKE AND IKE® handed out thousands of tasty samples.

MIKE AND IKE® couldn’t let the famous Cowes Week Festival go by without dropping in for a swift shandy and meeting up with thousands of fans! MIKE AND IKE® teamed up with the Southern Daily Echo to ensure that visitors to this ever-popular event had the chance to grab a few pack of mouth-watering candies!

MIKE AND IKE® popped along to the Blackburn College Student Fair recently to hand out lots of free samples. The fair is designed to welcome new students to the college and the colourful and eye-catching MIKE AND IKE® display stand proved to be extremely popular!

GREAT news for surfing fans –the Feb issue of Carve, the top-selling surfing magazine, included a free sample pack of MIKE AND IKE® Fabulous Fruits. We hope that you splashed out on an issue to get your free packet!

MIKE AND IKE® have been making waves at the Ripcurl® Boardmasters – Europe’s largest surf, skateboard, BMX and music festival. The seven-day event held at Newquay attracted record crowds and thousands of adventure sports fans had the chance to discover the great taste of MIKE AND IKE® fruit-flavoured candies!