ON THE CATWALK

MIKE AND IKE® are always at the height of fashion so it’s no surprise that the delicious candies will be handed out at the Leeds College of Art and Design.

The college will be hosting open days on May 20th and May 21st and MIKE AND IKE® candies will be on offer to all visitors.

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LET’S GO CLUBBING

MIKE AND IKE® will be making a guest appearance at the award-winning Oceana Club in Leeds by supporting a series of eight special student music nights.

The eight-week sampling campaign will give 8,000 students the chance to receive free MIKE AND IKE® samples when they visit the club on the special music nights.

oceana

SCALING THE HEIGHTS

MIKE AND IKE® is further developing its links with the fast-growing sport of climbing by offering free samples to people visiting Boulder UK in Blackburn.

The two bouldering rooms at the venue cater for all climbers from beginners to experts and the centre also offers group coaching for schools, colleges, youth groups, scouts and guides.

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HIGH JINKS AT THE LEEDS WALL

MIKE AND IKE® is aiming high with its latest sampling promotion. The top-selling candies have teamed up with The Leeds Wall to offer lots of free samples to climbing fans visiting the fun-packed centre.

The Leeds Wall provides a great range of climbing walls with more than 200 routes suitable for people of all abilities.

Boulder Leeds

LET’S DANCE!

MIKE AND IKE® stepped out in style recently by providing lots of tasty free samples for 1,500 talented young dancers who took part in Dance Camp 2010.

The event featured dance schools from across the UK enjoying a visit to EuroDisney for a series of competitions and celebrity masterclasses from the stars of the top-rated Britain’s Got Talent and Got to Dance TV programmes.

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SWEET TASTE OF SUCCESS

AROUND 100 children at Winton School in Andover have been given the chance to test their marketing and presentation skills by developing an advertising campaign for MIKE AND IKE®.

MIKE AND IKE® and their sales and distribution agents, Petty, Wood & Co, teamed up with teachers at the school to devise a special project for year eight pupils aged 12-13.

The task was to develop a new advertising campaign for MIKE AND IKE® Fabulous Fruits, Tropical Typhoon and Berry Blast candies. The pupils were faced with the challenge of presenting their advertising ideas, including posters, jingles and video clips to a judging panel which included Mike Hogg, Chief Executive of Petty, Wood & Co.

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The winning teams received certificates and prizes from MIKE AND IKE® and were able to celebrate in style the following day when the Techzone ultimate mobile gaming truck visited the school. Techzone features Formula 1 racing with professional-sized racing seats, steering wheels and foot controls plus a range of computer games linked to large screens.

Steve Foster, Regional Manager (Europe) for MIKE AND IKE®, commented: “We were delighted to be associated with this very exciting and successful project. The pupils put a tremendous amount of effort and enthusiasm into this project and the standard of entries was absolutely fantastic.”

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Pupils from Winton School enjoy trying out the great games on Techzone, the ultimate mobile gaming truck.

X FACTOR competition winners

MIKE AND IKE competition winners Lilia and Julie Metcalf are pictured at Wembley Arena where they had a fantastic evening watching the X Factor finalists performing during their sell-out national tour.

Julie was one of three lucky winners who won a pair of tickets to see stars of the top-rated TV talent show. The other winners were Laura Cope from Willenhall in the West Midlands and Simon Collinge from Blackpool.

Watch out for more chances to win fab prizes with our Mike and Ike website competitions!

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HAPPY NEW YEAR FOR TESCO SHOPPERS!

MIKE AND IKE will be kicking off the New Year in style by handing out thousands of free samples at leading Tesco stores throughout the UK.

Here’s a list of Tesco stores where you can pick up some tasty free samples when you buy a copy of your local newspaper in January.

Watch out for details of more big free sample events in other leading Tesco stores in February.

mikeandiketescoevent

  • HEMEL HEMPSTEAD – JAN 27
  • HEMEL HEMPSTEAD – JAN 28
  • HARTLEPOOL EXTRA – JAN 28
  • HARTLEPOOL EXTRA – JAN 29
  • HARTLEPOOL EXTRA – JAN 30
  • CHORLEY EXTRA – JAN 21
  • CHORLEY EXTRA – JAN 22
  • CHORLEY EXTRA – JAN 28
  • LEEDS SEACOFT EXTRA – JAN 11
  • LEEDS SEACROFT EXTRA – JAN 12
  • LEEDS BOND STREET METRO – JAN 14
  • LEEDS BOND STREET METRO – JAN 15
  • LEEDS BOND STREET METRO – JAN 16
  • HULL ST STEPHENS EXTRA – JAN 15
  • HULL ST STEPHENS EXTRA – JAN 16
  • HULL ST STEPHENS EXTRA – JAN 23
  • PRESCOT EXTRA – JAN 13
  • PRESCOT EXTRA – JAN 14
  • PRESCOT EXTRA – JAN 15
  • PRESCOT EXTRA – JAN 26
  • PRESCOT EXTRA – JAN 27
  • PRESCOT EXTRA – JAN 28
  • PRESCOT EXTRA – JAN 29
  • BLANDFORD FORUM – FEB 3
  • BLANDFORD FORUM – FEB 4
  • BLANDFORD FORUM – FEB 5
  • CHICHESTER EXTRA – JAN 22
  • CHICHESTER EXTRA – JAN 23
  • HASTINGS EXTRA – JAN 29
  • HASTINGS EXTRA – JAN 30
  • PERTH EDINBURGH ROAD – JAN 25
  • PERTH EDINBURGH ROAD – JAN 26
  • DUNDEE EXTRA – JAN 27
  • DUNDEE EXTRA – JAN 28
  • DUNDEE EXTRA – JAN 29

CASH FOR KIDS

MIKE AND IKE has provided Radio Aire Leeds and Manchester’s Radio Key 103 with lots of free samples to help the stations’ fantastic Cash for Kids fund-raising efforts.

Events to date have included a fun-run and an abseil challenge. Last year Key 103 Cash for Kids raised over £427,000 for the local community, supporting 12,215 children across Greater Manchester.

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RADIO CREW MAKE WAVES

MIKE AND IKE® took to the streets of Manchester recently to give people a chance to try their delicious Fabulous Fruits and Tropical Typhoon candies.

MIKE AND IKE® teamed up with local radio station XFM and its Ground Crew team to hand out lots of free samples in the city centre, at workplaces, shopping malls and railway stations.

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